Duration: 1 minute and 19 seconds
Materials: Shredded reciepts and Advertisements from magazines, newspapers, etc..
Do you ever feel sick of seeing so many Ads, do you just want them to go away, to leave you alone?
So, I decided to do my piece on the omnipresent qualities of consumerism. As people, we are bombarded with advertisements. We can't go anywhere without it's presence. That's just our society, that's our world. So in my piece I decided to show a person struggling with this overwhelming invasion. The person portrays someone who is a particular subject to consumerism (just like everyone else) she loves to buy anything and everything. She is surrounded by ads every waking moment, she just cant get away from them. They are everywhere! To escape their presence, she goes out into nature, where one would think that consumerism has not yet ventured to. But, to her surprise, consumerism has it's presence in nature too. It begins to engulf her, physically overwhelm her.
I decided to shed reciepts, newspaper and magazine ads, anything that has the resemblence of an Advertisement. I shredded the items because on every reciept, every magazine you recieve in the mail, there is some record of your identity on the object, whether it be your credit card number, of the time you purchased an item, or the name and address of your home. Either way, you are involved with the Ad. Today, identity theft is a growing issue, and having my mother work in a bank, she is constantly having me shred any piece of my identity so I wont fall subject to suck as ordeal. However, saving myself from identity theft is not the main reason I shredded all of those papers, it's because as a consumerist, we aren't looked on as individuals. Everyone is grouped into categories:
middle aged single mom
retired military
teenagers
bachelors
toddlers
etc
etc
There is no individualism in the Advertisement world. Everyone is a nobody, just a somebody to buy their products. So to portray this idea, I shredded the ads just like a person would shred their receipts to hide their identity since our individuality means close to nothing to the consumerist driven folk.
Now, I know I made this into a powerpoint presentation sort of still frame video sort of thing, but I had originally wanted this to be photographs (at least 15X21) laid out next to each other, like a series that way to can view the peice at your own rate and maybe get more out of it.
citations:
-Jhally, Sut. Advertising and the End of the World. The Media Education Foundation. 1997.
-Skoglund, Sandy. Sandy Skoglund Art Site. (http://www.sandyskoglund.com/) 2008